Students
from the University of the West of England (UWE) in Bristol have undertaken a
mock branding exercise on behalf of John Wainwright & Company Ltd.
As part of a
campaign to promote an imagined new range of Wainwright Workwear, the students
pitched ideas to Tim Gibson, Wainwright’s Communications Director who is also a
senior lecturer at the university.
“The
students delivered bold suggestions for how to reach a target audience for the
brand,” Tim reported. “They demonstrated a profound understanding and
appreciation of the heart and heritage of Wainwright as a business.”
The students
are studying for a degree in creative and professional writing. A key component
of the course is work on real-world campaigns and case studies, and Tim
draws on his experience with Wainwright to help shape their learning.
By engaging
with Wainwright’s history, market and competitor brands, the students were able
to craft a campaign that captured the company’s distinctive spirit and
resonated with customers.
By Samuel Whitlock, Yr 1 BA (Hons)
Creative & Professional Writing
