Monday 11 December 2017

University students help build Wainwright’s brand


Students from the University of the West of England (UWE) in Bristol have undertaken a mock branding exercise on behalf of John Wainwright & Company Ltd.
As part of a campaign to promote an imagined new range of Wainwright Workwear, the students pitched ideas to Tim Gibson, Wainwright’s Communications Director who is also a senior lecturer at the university.
“The students delivered bold suggestions for how to reach a target audience for the brand,” Tim reported. “They demonstrated a profound understanding and appreciation of the heart and heritage of Wainwright as a business.”
The students are studying for a degree in creative and professional writing. A key component of the course is work on real-world campaigns and case studies, and Tim draws on his experience with Wainwright to help shape their learning.
By engaging with Wainwright’s history, market and competitor brands, the students were able to craft a campaign that captured the company’s distinctive spirit and resonated with customers.

By Samuel Whitlock, Yr 1 BA (Hons) Creative & Professional Writing